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- Why was branding first used?
- To identify cattle
- The word "brand" comes from the Old Norse word brandr. What does it mean?
- To burn
- Watermarks were used as a form of branding on paper in the 1200s. Where?
- Italy
- A brand of wine known as Vesuvinum was found in the remains of which ancient Roman city?
- Pompeii
- What claims to be Britain’s oldest brand?
- Lyle’s golden syrup
- What was an unbranded calf once referred to in Texas?
- Maverick
- What were among the first modern-day products to be "branded"?
- All of these
- What feature does a brand that is widely known have?
- Brand recognition
- What type of branding does Japanese company Muji advocate?
- No label
- Which iconic brand has created ritual-like behaviour among its consumers?
- All of these
- Slogans, mascots, and jingles are all commonly associated with brand awareness.
- True
- What did Uncle Ben’s rice use to help people recognize the brand?
- A picture
- When did the practice of "buying the brand" instead of "buying the product" begin to occur?
- 1980s
- Studies have shown Mobil oil to be the most recognized brand in the world.
- False
- One of the oldest brands still in use is an Indian herbal paste called Chyawanprash.
- True
- Why did the Philip Morris company purchase Kraft for six times its market value?
- It felt that the brand name was worth it
- How do companies often express their "visual brand identity"?
- With a logo
- What brand promises: "It’s the real thing"?
- Coca-Cola
- How are goods without branding often described?
- Generic goods
- What element is most associated with brand recognition?
- All of these
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