Last updated on August 21st, 2026 at 12:00 am
No. 10: Full Confidence – Simulation Game Review
No. 10: Full Confidence is a Simulation/Strategy game from Sleepy Boy Studios Ltd, first launched in 20th May 2026.
It’s rated 12+ and currently has 29+ ratings on the App Store.
What Makes No. 10: Full Confidence Stand Out
Welcome to 10 Downing Street. You're the new Prime Minister of the United Kingdom in this satirical strategy game for people who think they could do better. Try not to get sacked.
A crisis lands on your desk every month. Pretty much everyone is on strike. Your Chancellor has done something you're hoping the press don't find out about. The Daily Reckoning has turned. You have seconds to respond but every decision might please one faction and infuriate another.
Four groups hold your fate:
- Cabinet: Your inner circle. Lose them, lose control.
- Backbenchers: Your own MPs. Several have started a WhatsApp group.
- Media: They were briefly on your side. That was a different week.
- Public: Patient, mostly. They remember the big decisions.
Let any faction hit zero and it's over. A new Prime Minister inherits your mess and the world remembers every decision you made.
FEATURES
- 300+ political crises
- Multi-part storylines where your choices echo forward
- Timed decisions under pressure
- General elections, second terms and escalating instability
- Custom PMs – change your portrait, name and party colour
- Each PM continues where the last one fell
- The Queen of the Humber leadership challenge
- Reshuffles to help you stay in power
- PM history, records and portraits of your fallen leaders
- The Daily Reckoning newspaper reacts to your every failure
- Game Centre achievements
- Optional Special Adviser Pack with impact previews, longer timer, crisis log and post-crisis briefings
THE WORLD REMEMBERS
Each Prime Minister continues where the last one fell. Decisions echo forward. A bad call from the first PM can land on your successor's desk. The longer Britain has been ungoverned, the harder it is to govern.
Survive a term and face a general election. Win a majority and carry on into a second term, with harder crises, and a party that is starting to wonder if someone else might do it better. Lose and it's over. Britain moves on. It always does.
HOW LONG WILL YOU LAST?
Your record as PM will be remembered. The epitaphs are not kind. Your portrait will hang in a corridor no-one visits but you can do better than that. Maybe.
A work of satire. All characters, crises, and political parties are entirely fictional. Any resemblance to actual governance is purely coincidental.
Terms: https://sleepyboystudios.com/terms
This Simulation game offers engaging gameplay and regular updates for mobile players.
Player Feedback
As a newer release, No. 10: Full Confidence is building its player community. Early feedback suggests .
Recent Updates & Development
Latest Update: 5th August 2026
Recent improvements include:
The Prime Minister's Office is pleased to announce the following ministerial updates…
- Downing Street has had an expansion! Have a look inside the new PM study and faction rooms!
- iPad enhancements
We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.
Download & Availability
No. 10: Full Confidence is available through the official App Store for iOS devices.
Get No. 10: Full Confidence on App Store
Requirements: Requires iPhone 5s / iPad Air / iPad Air (Cellular) / iPad Mini 2 (Retina) / iPad Mini 2 (Retina, Cellular) / iPhone 6 / iPhone 6 Plus / iPad Air 2 / iPad Air 2 (Cellular) / iPad Mini 3 or later.
Compatible with iPhone and iPad devices.
Player Experience Highlights
Community Insight:
Best iphone game we played this year! Looking forward to new updates :)! It is insanely funny.
A fun political game to finally take a chance at running No. 10! First time through and lasted a year as PM before our cabinet revolted but the people loved us.
As an American living in the UK this is just as much a fever dream as British politics can be at times. Looking forward to more scenarios to come out even though its clear to us we should not ever actually be PM.
A cute and fun game for political junkies.
As a self obsessed Anglophile we love this game. We cant wait for more scenarios to come out.
Same situations over and over. Game seems to end at year 3 no matter how well youre doing. Not much play time or uniqueness to warrant $3.
User feedback from Apple App Store
App Details
- Version: 1.6.0
- Size: 20.27 MB
- iOS: 18.0 or later
- Languages: EN
- Content Advisory: Infrequent/Mild Horror/Fear Themes, Infrequent/Mild Mature/Suggestive Themes, Infrequent/Mild Alcohol, Tobacco, or Drug Use or References, Frequent/Intense Profanity or Crude Humor
- Developer: [Sleepy Boy Studios Ltd]()
Last updated: 5th August 2026 | Genre: Simulation, Strategy | Developer: Sleepy Boy Studios Ltd